About Chammeli
Chammeli is a curated women’s clothing boutique offering sophisticated, covered styles for women who want to look polished and feel confident—without compromise. Our collections are chosen for real women living full lives: working, parenting, leading, and celebrating—all while dressing in a way that feels aligned with who they are.
Chammeli means “jasmine” in Urdu. The name is a tribute to our founder’s Pakistani heritage and a nod to strength, beauty, and resilience rooted in her culture. By choosing a name from her family’s language, Chammeli honors not only her own story—but the stories, traditions, and identities of all the women it serves.
For many women, fashion is not frivolous. We believe fashion should never ask you to choose between looking put together and staying true to your values.
Our Story
Fatima Mukhtar is the founder and owner of Chammeli, a women’s clothing boutique launched in 2021 to help women feel confident in who they are and what they wear.
As the daughter of South Asian immigrants, Fatima grew up navigating the subtle complexities of feeling “other” in culture, community, and often, clothing. She came to understand the powerful role style plays in how we present ourselves and protect our sense of identity.
Like many women, she struggled to find clothing that reflected both her personal style and her values. She employed tactics like layering under and over sheer or sleeveless items, pinning open necklines and high slits, buying oversized fits just for coverage, and often resorted to shawls and workarounds, simply to feel comfortable and aligned.
What she, and so many others, were looking for wasn’t complicated. A summer top with sleeves. A long dress without a slit. A formal dress that didn’t show cleavage. But traditional stores didn’t seem to understand that need. So she created Chammeli.
Fatima is a mother, wife, daughter, and professional with a full life, just like the women she curates for. It’s part of her mission at Chammeli to make getting dressed one of the easiest and most affirming parts of your day.
What We Offer
We focus on timeless silhouettes and covered styles that don’t require tailoring or layering to work for your lifestyle. Our collections include:
- Long dresses and midi dresses that flatter your figure
- Sophisticated yet easy pieces for everyday wear
- Covered styles with sleeves, higher necklines, and modest cuts
- Carefully curated designs that are never trend-driven, always thoughtful
Our garments are flattering without being revealing, and versatile enough to take you from weekday meetings to weekend dinners with ease.
Who We Serve
Our customers are confident, values-driven women who appreciate style but are selective about what they wear. Many are professionals, mothers, and leaders who are tired of digging through fast fashion to find something that fits their lives and standards.
Whether you’re a style savvy shopper, a social mom who needs wardrobe staples that work for events and errands, or a career driven woman who wants fashion that reflects her values, Chammeli is for you.
Our Values
We don’t just sell clothes. We solve the problem so many women face when shopping: finding beautiful pieces that offer coverage, comfort, and confidence.
- We believe dressing with intention should be easy.
- We believe you don’t need to show skin to feel beautiful.
- We believe clothing should support your lifestyle, not complicate it.
- We believe modesty and style can coexist—seamlessly.
We are committed to curation, not mass production. Our collections are limited in quantity and not restocked, so each piece feels special.
Join Us
At Chammeli, we’re building more than a boutique—we’re building a space where women can feel seen, celebrated, and confident in what they wear.
Explore our latest collection, or sign up for our emails to stay updated on new arrivals and styling tips.
We can’t wait to help you build a wardrobe that reflects your style, your standards, and your story.
Chammeli Cares
Our values are just as important as the clothes we sell. In addition to empowering women through style, Chammeli supports social and humanitarian causes locally and internationally.
Chammeli is a proud partner of Amaanah Services Big Sister’s Program, which empowers refugee women to navigate their new lives in Houston with confidence.